Smart Cookie created and executed an in-depth specialized communications plan with resounding success. This has resulted in extensive advertising and media recognition, cutting edge graphics and branding, a professionally designed website, a growth of attendance from 100,000 people to 700,000 in 5 years and millions of dollars generated in sponsorship. The event gained international exposure and and established Vancouver’s Pride as a significant player in global LGBT events.
We engaged digital marketing as early adopters with social media integration, online survey, consistent web updates and email marketing campaigns. We leveraged our marketing and communications expertise to expand the general public’s knowledge of Pride events, helped Pride become a mainstream cultural event, and gathered the support and partnership of corporate sponsors and community partners.
With our comprehensive long-term strategy we:
As a result of our continued success and business reputation, Caryl became part of the part-time faculty at the BCIT School of Business, teaching in the Sales and Marketing Program. She is committed to supporting education and sharing our expertise with interested minds. Educating at the school has been a great platform, and we’ve now taught staff at Simon Fraser University, The Canadian Red Cross and hosted workshops and and training sessions on sponsorship, communications and marketing at international conferences and meetings.
We provided event management for the “Awesome Race.” We were responsible for everything from developing the event concept to creating and managing the vendors, participants, sponsors and race details. We created the print and digital marketing materials as well as the website and social channels, and were able to help this race become an annual event in the local community and a guaranteed fundraising initiative for the organization.
A Loving Spoonful has just completed its 3rd annual race, raising over $50,000 this past year. The goal was to provide 10,000 meals, and with the amount of money they raised, they have provided close to 40,000 meals for those in need.
We grew the “Ride, don’t Hide” bike race, and increased its size and visibility from being a local chapter fund raising initiative to a Provincial-wide event. Our main responsibility was developing sponsorship and prizing, generating media attention, creating marketing promotions to increase participation and managing the event. We were able to raise contributions by 410%, and increase participants from 150 to 550 people (217%) in just one year. The Ride Don’t Hide bike ride is now one of the most significant and visible events for the CMHA BC.
We focused on our skills in advertising sales and new business development for the local news publication. With a particular focus on the LGBTQ community for special publications, Smart Cookie developed a qualified list of just under 2000 leads, which generated close to $150,000 in sales revenue – all within a period of nine months.