PR & MEDIA

gENERATE the BUZZ that gets noticed

who says what,
​to whom, ​how,
and with 
​​what effect
.

That is Public Relations

You have a message. It has value. Smart Cookie will transmit it with impact and influence. We recognize the of message output, the value of public opinion and having measurable outcomes. 

Smart Cookie provides exceptional public relations services from writing news releases, to coaching you on interview techniques, message management, and creating maximum exposure at minimum expense. 

WHO, the source of information; WHAT, the messages disseminated; WHOM, the target audiences or intended recipients; HOW, the channels of communications; WITH WHAT EFFECT, the outputs and outcomes.

Smart Cookie can determine benchmark data regarding the views of key target audience groups; plan, develop, or refine a public relations, public affairs or communications program or activity; track or monitor media programs, marketing activities or events important to you; and evaluate the overall effectiveness of a particular program or activity, by measuring outputs and outcomes against a predetermined set of objectives.

​* Media & Publicity – Press release draft and dissemination, liaison on client behalf with targeted media 

* Social Media – Draft and monitor social media messaging for strong online presence (Webpage, YouTube, Facebook, Twitter)

* Media Training – Provide public speaking and media 101 training for key stakeholders